In this day and age, Realtors and small business owners need to look to unique alternatives to get their name out to the public. Business cards, and Open Houses signs aren't going to cut it anymore.

Social Media websites are becoming a popular alternative for business owners to promote themselves and their services. Websites such as Twitter.com, LinkedIn.com, and Facebook.com allow anyone to create an account and start sharing their lives and businesses with the public.

Many of you may be asking yourselves: "What the heck is a Social Media website?"

To answer that question in the most simplest terms, a social media website integrates technology, social interaction, and the construction of words, pictures, videos and audio all together to create an ongoing network between human beings.

Many of you may be asking another question: "How are these websites going to benefit my business?"

Again, to answer this question in the simplest way, check out each of these points:

  • Gain exposure for your business that may lead to new clients or projects
  • Increase the credibility of your business (post messages on friend's pages on Facebook and post your activities on Twitter)
  • Be connected to the people in your network in one location
  • Meet new people and expand your business network (meet your friend's friends that you otherwise wouldn't meet)
  • Re-connect with business contacts you've lost touch with (sometimes they find you, sometime you discover them)


Overall, a social media website can benefit your business if used appropriately. The best part about each site is that all have the potential to link you with so many people who may be interested in your business, product, and services.

To learn more about social media and HOW it can work in your favor and bring you more business, check out Reachd.com's training course on social media.